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宁乡县商业健身俱乐部会员健身消费行为调查与分析摘要:随着宁乡县居民收入水平的提高,该县居民的生活方式和消费观念也发生了巨大的转变。越来越多的人们开始追求高质量的生活,同时... 宁乡县商业健身俱乐部会员健身消费行为调查与分析
摘 要:随着宁乡县居民收入水平的提高,该县居民的生活方式和消费观念也发生了巨大的转变。越来越多的人们开始追求高质量的生活,同时对健康状况也更为重视。如今,参加商业性健身俱乐部健身活动已经成为当地的一种时尚。健身活动也因其具有的强身健体、延年益寿、欢度余暇、提高生活质量等方面的独特魅力,开始受到人们的青睐,并成为个人消费新热点。本文通过对宁乡县商业健身俱乐部会员基本情况以及对影响会员健身因素进行分析,同时也将探讨它们之间的关系。

关键词:商业隆健身俱乐部;消费行为;健身消费者;影响因素
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W_zuyin
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Investigation and Analysis of Commercial Fitness Club Members' Consumer Behaviour in NIng Village

As the average income of Ning villagers increases, their way of living and consumerist values changed drastically. More and more people start to pursue a higher standard of living. In the meanwhile, a greater empahsis is placed on fitness and well-being. Presently, participation in commercial fitness club activities is now a local fashion. As a result of the attractive features of fitness exercises, such as their health benefits, entertainment and improvement of the quality of life, fitness clubs are more popular and promise to be the new hotspot for consumers. This article explores the influencing factors on commercial fitness club membership in Ning Village by examining the backgrounds of club members.

Key words: commercial fitness clubs, consumer behaviour, fitness club consumers, influencing factors
玫瑰少女123
2011-03-03 · TA获得超过2985个赞
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Ningxiang county long business fitness club member fitness consumer behavior investigation and analysis
Pick to: as ningxiang county long residents' income level, the county residents' lifestyles and consumption concept also undergone tremendous changes. More and more people begin pursuit of high quality life, at the same time for health and more attention. Nowadays, attend commercial fitness club fitness activity has become a kind of fashion of local. Fitness activities also due to its of strengthening the body, prolong life, celebrating the spare time, improve life quality aspects of unique charm, began to get the favour of people, and become a new hotspot personal consumption. This article through to ningxiang county long business fitness club members to basic circumstances and analyzes the factors that affect members fitness and will also explore ?
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